Offer 03 · Brand kit

A mark that holds up.

On a truck door, a hoodie, a business card and a website, without being redrawn each time. Two sizes: a clean mark, or the full system around it.

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wordmark + lockupscolour + typeapparel-ready
What is in a kit

The parts that get used.

01

Wordmark and lockups

Stacked, horizontal and badge versions, so there is a right one for a sign, a sleeve and a favicon. Delivered as SVG, PNG and PDF.

Mark tier
02

Colour and type

A palette with hex, CMYK and Pantone so the printer and the web agree, and a type pairing with a scale, so headings and body have a rule instead of a guess.

System tier
03

Mockups that sell it

The mark on a vehicle, a sign and apparel before anything is printed. We work with a custom apparel partner, so the hoodie mockup can become the hoodie.

System tier
04

The guide

A 10-page guide to using it: clear space, minimum sizes, what not to do, tone of voice. The thing you hand a new hire or a sign shop.

System tier
Offer 03 · Brand kit

Brand kit

Identity that holds up everywhere you put it.

Mark
$750 one-time

A clean mark and the files to use it.

  • Wordmark and logo lockups: stacked, horizontal, badge
  • Two colourways
  • One type pairing
  • Social avatars
  • One-page usage sheet
  • SVG, PNG and PDF files
  • 1 week
Start with Mark
System
$1,500 one-time

Everything in Mark, built out into a system.

  • Secondary marks and icons
  • Full palette: hex, CMYK, Pantone
  • Type scale
  • Photography direction
  • Vehicle, signage and apparel mockups
  • 10-page brand guideline
  • 2 weeks
Start with System
Brand

Questions about brand kits.

We already have a logo. Do we need this?
Maybe not. If it works at small sizes, prints in one colour and has vector files, keep it and start with the website. If it only exists as a JPEG from 2014, the Mark tier fixes that in a week.
How many concepts do we see?
Two directions on Mark and System, then rounds of refinement on the one you pick.
Can you make the hats and hoodies too?
Yes, through our apparel partner. The mockups in the System tier are built on real blanks so the sample and the product match.
Who owns the files?
You do, fully, when the final invoice is paid.

Start with the mark.

Send the current logo, if there is one, and what it has to go on. We come back with a tier and a price.

Start a brand kitSee all offers